Content is not King and You Need to Stop Saying That Because it Makes You Sound “Stoopad”
It has been quite some time since I have done any writing for this blog and many things have changed in the ‘Blogoshpere’ (do we use that word any more?). Of course some things have not. I’m going to ask you to do something, and it quite possibly may hurt. The phrase “content is king” has been kicking around for too long, and it seems that people are only saying it because it has been said for so long. The next time you say it I would ask that you take a big bite out of your tongue or chew some tinfoil. You need to stop.
The saying of course stems from the idea that you should write for people and not search engines. I agree with this. The other thought is that by saying and writing “content is king” you will attract visitors, more traffic, social sharing and all that other fun stuff that bloggers get all crazy about. Well, to me it’s just a bunch of bull corn.
Content isn’t King, it’s actually the Queen.
I agree that writing awesome content is extremely important. It’s the reason why people come back to your blog, its the reason why they leave comments, buy your eBooks or give you back rubs. But think about it for a second-Is having content that is powerful enough to cast Meteo, or content that can cure cancer really King? No, not really. To illustrate my point I could talk about a tree falling in a forest, but I would rather…
Make a point with a Star Wars Reference
I’m going to start this off with two names: Dr. Evazan and Ponda Baba. These were the two guys in Episode 4 of Star Wars that accosted Luke Skywalker in Mos Eisley’s Cantina and shortly thereafter were attacked by Obi Wan Kenobi. Here are some interesting facts about them:
- Ponda Baba did not like Luke Skywalker
- Dr Evazan did not like him either
- They were both ‘Wanted Men’
- Dr Evazan had the death sentence in 12 systems
Now while those are not amazing facts, they are things that we would have never known if not for a chance encounter with Obi Wan and Luke. If these characters had never shared that information with someone of influence, then we would have never known any of the above 4 points.
For those of you that just didn’t get the Star Wars reference please think about the tree falling in the forest and whether or not anyone was around to hear it.
I can guarantee that there is a butt load of great content on the web that is worthy of the title ‘King’ but because no one has ever seen it or read it does it really exist? Can that amazing content be considered the “end all be all” of attracting people to your blog? The fact is, your ‘awesome frickin content’ can’t even be considered awesome unless someone else reads it, or more importantly – shares it.
The point I am getting at is that you need to get your content in front of people of influence who will share your awesome content. That is King. From here on in, perhaps we could say “Content is Queen” and “Social Sharing of Queen content is King.” I may have to rethink that last one. Let’s start saying things like “quality content that will be shared” instead of invoking some kind of weird monarchy of writing. Besides, having your content being shared is really a measure of whether it is good content or not.